Owl Insight

Web app

Your Google Analytics data, in one view you can actually read.

Owl Insight connects to the GA4 property you already have and shows traffic, pages, sources, countries, devices and events in one calm dashboard. Google Analytics stays your tracking and data source.

Free plan with one project. Every account starts with a 7-day Pro trial, no card required.

Website overview

Last 30 days

GA4 property

Pageviews

35,995

+8.7%

Avg. session duration

1m 59s

+3%

Traffic sources

Referral38.1%
Organic Search33.3%
Direct28.5%

Countries

  • Canada25.1%
  • Pakistan22.6%
  • Germany20.0%
  • United Kingdom17.4%

Sample data from the Owl Insight website, shown in the same widgets as the dashboard.

What Owl Insight does

What it is
A reporting layer for Google Analytics 4. It reads your existing GA4 data and lays out the numbers people check every day in a saved dashboard.
Who it is for
Founders, marketers, agencies and operators who want answers from GA4 without living inside it.
The problem it solves
GA4 has plenty to explore, but knowing where to look takes time. Basic checks mean jumping between reports and menus.
Why teams use it
You keep your GA4 setup and history. Owl Insight simply presents it more clearly, adds funnels and heatmaps, and makes reports easy to share.

Key features

Signup funnel

Built from pages and events already in GA4

100%
Step 1: Home
58%
Step 2: Pricing
21%
Step 3: Signed up

Biggest drop-off: Pricing to Signed up

Clothing storefront with click heatmap hotspots over the hero and product images
128 clicks
86 clicks
42 clicks

Funnel figures are illustrative. Heatmap preview and click counts from owlinsight.dev; heatmaps need the Owl Insight script.

  • Analytics widgets

    Page views, session duration, traffic sources, countries, devices and events, side by side in one saved layout.

  • Funnels

    Turn a sequence of pages or events into a funnel and see where visitors drop off. Built from your existing GA4 data.

  • Heatmaps

    See where visitors click and how far they scroll. Requires the Owl Insight tracking code on the pages you want to study.

  • AI summaries

    Short written summaries point out what is working, what changed and what deserves a closer look.

  • Shareable reports

    Share a report link or export to PDF instead of sending screenshots with an explanation.

  • Multiple projects

    Review several websites and apps from one workspace on Pro. GA4 and Search Console are both supported.

How it works

  1. 1

    Sign in with Google

    Use the Google account that already has access to your GA4 property.

  2. 2

    Select your project

    Choose the GA4 properties you want to review in one workspace.

  3. 3

    Read your dashboard

    Your key metrics appear right away, without digging through the full GA interface.

  4. 4

    Add heatmaps if you want them

    Paste the Owl Insight script into the pages you want click and scroll data for.

Data source
Your Google Analytics 4 property, plus Search Console
Access
Read-only, through Google sign-in
Free plan
1 project, up to 4 widgets at a time
Pro
$7 per month, unlimited projects and every widget
Heatmaps
Need the Owl Insight script on the pages you study

Open GA4 and remember why.

Connect your Google account and see your GA4 data in one clear dashboard in a few minutes.